A lot of businesses could benefit from using missed call services.

But only a few of them know how to use this unique communication strategy. 

Thankfully, you’re here to learn how to use this service properly to increase profits and satisfy your customers.

Whether you’re just starting out, or well on your way on the marketing campaign journey, we won’t disappoint you.

You’ll learn how to use missed call services to set up specialised campaigns that’ll yield powerful results.

Soon you’ll reduce your communication costs, have the edge over your competitors, and increase your marketing reach.

Let’s begin.

What Exactly Are Missed Call Services?

Dial, ring, and then drop the call before someone receives it. That’s exactly what a missed call is by definition.

For many people worldwide, the missed call service has been and remains a vital communication tool. It’s the modern smoke signal. 

And that very insight has helped marketers tap into a strategy that makes customer engagement a lot easier for a wide variety of individuals. 

Missed call services include leaving a ring via a toll-free number as a valuable customer touchpoint in a business setting. 

How Do Missed Call Services work?

When a customer places a missed call on a given number associated with a particular company, several things happen as a result.

The platform through which the service occurs captures the caller’s details, rejects the call after a ring, and pushes that collected data to a cloud-based server. The same platform then sends an acknowledgement SMS to the caller or customer. 

But it is worth noting that there isn’t a standardized way in which such platforms work. As with other forms of marketing, time and technology have expanded missed call techniques and added flexibility to the overall medium. 

So with so many platforms and services available out there, businesses are now more focused on their ROI rather than the “how”. 

And that’s a great segue for us to explore the benefits that make missed call services so effective and popular among businesses such as yours.

Related How Missed Call Alert Marketing Services Work 

What Are The Benefits Of Missed Call Services?

Missed call services are essential to any business that wants to keep track of its customers. 

And with modern contact centre software, the process has become even more seamless, with notifications coming through integrated channels, thus allowing a lot more accessibility.

The benefits of missed call services remain undeniable, which is why they remain a popular and consistent way to reach out to customers you’re looking for. 

Let’s take a look at the key benefits below, shall we?

1. Zero Cost For Your Customers

Missed call services are very budget-friendly for your business and more so for your customers. With just a few invested coins, you can reap quite a considerable chunk of ROI, and your customers will love you for allowing them to save their cash. 

With missed call services, customers have zero excuses left that would keep them from reaching out to you or your team.

2. Ability To Collect Real-time Data

When a customer leaves you a missed call, the cloud servers automatically save and update the information in the CRM.

You also get customer information at zero cost to your company!

So whether you’re a startup or a veteran in business, such a service might be critical to your business success.

And if your revenue model depends on subscriptions, this is invaluable to you.

Now instead of filling out long and tedious forms, your customers can leave a missed call to subscribe to your service.

3. Extra Points For Your Customer Service

Missed call services aren’t spammy at all. The idea is that people choose to opt-in by themselves. 

Such customers, or rather potential customers, will be easier to work with as they’ve shown they’re open to hearing from you. 

Moreover, when a customer leaves a missed call, you’ll know exactly what they want from you. That makes your customer support efforts easier.

4. A Pool Of High-Quality Leads

When customers contact your business, it suggests they are interested in what you have to offer. Which means there is a higher chance of them becoming repeat clients.

Missed call services are useful because you only connect with individuals who are more likely to convert to paying customers quickly.

That saves time because your team only communicates with the most promising leads.

5. A Mass Audience Reach

With most people using smartphones and simply phones wherever they are, the reach of missed call services is vast. And “vast” is an understatement.

Statista says smartphone subscriptions worldwide have surpassed six billion. And the prediction is that the numbers will grow by several hundred million in the next few years. 

So if you are aiming to compare missed call alert campaigns and other marketing mediums, you now know what wins! 

Also Read Missed Call Alert Service: Key Benefits For Your Business

In What Ways Can Your Business Use Missed Call Services?

So far, we’ve made it clear how missed call services helps businesses like yours to engage customers.

Let’s now discuss the exact methods. 

Below is a list of uses of a missed call service.

1. Share updates easily

Missed call services can be an excellent substitute for your customer alert needs.

Whether it’s asking for flight details, or checking the delivery status, your customers could easily request updates by placing missed calls.

All with a click and with zero delay or tedious processes.

2. Streamline registration/lead generation

With a well-marketed missed call number, you can generate more leads or drive more registrations. 

People who are interested in your product or service can simply ring to access your offers. This cost-effective method is bound to give you way better leads than your other marketing mediums.

Since the dialers themselves are leading the process of showing interest, you have higher chances of converting them.

3. Drive engagement/votes

Missed call services are also highly effective in political or awareness campaigns. That is because you can conduct polls & votes efficiently via this easy-to-use channel. 

Moreover, businesses can also set up voting polls. And the audience can place a missed call indicating their preferences from a choice of designated numbers.

4. Drive downloads

If you are a business driven by app downloads, you can get more downloads using missed call alert services. 

You only have to set up an omnichannel platform that’ll send out missed calls, and follow up with a message.

The message could contain a link to your app’s download page.

Such a seamless process.

5. Collect Feedback

This is similar to what you’d have in the poll setting. 

Instead of long, tedious forms, with missed calls you’ll get feedback faster. And this method is easier, and effective for both you and your audience.

What Types of Industries Succeed The Most With Missed Call Services?

Big or small – different industries and businesses can make the most of missed call services. 

In fact, this affordable customer engagement medium is ideal for SMEs trying to keep costs low while staying relevant.

Here are our top five picks of industries that benefit from missed call alert campaigns.

1. E-commerce

Online shoppers can confirm and track their orders via a missed call. The call could prompt an SMS reply about the status of an online payment or order.

This is cheap to deploy and gives customers peace of mind.

2. Finance

The secure nature of missed call services make it ideal for the finance sector.

Banking customers can get transaction updates and view their balances within seconds. This can also be used for resolving account issues.

3. Media outlets

The entertainment industry uses this marketing strategy to receive engagement and responses about their live programs or shows.

Used over a mass scale, missed call services have proven to be extremely lucrative for media outlets.

4. Government & nonprofits

Governmental and non-profit organisations can easily connect with a mass audience through missed call alert campaigns. They can run polls, surveys, and elections.

Such campaigns allow people to quickly show support or dial in their votes or preferences for specific causes.

5. FMCG

FMCGs use missed call alert services to promote special offers, deals, and coupons. They also use this method to gather product feedback.

But no matter what industry you’re in, you must adhere to some ground rules if you want great campaign results.

Some Ground Rules For Setting Up Campaigns With Missed Call Services

Let’s explore some ground rules that you must keep in mind to execute effective, interactive, and profitable missed call campaigns.

1. Choose a Number & Promote It Like Crazy

Well, there’s no science to this. 

Customers need a number to call, so your first point of call is to get one. You can either set up a toll-free number or have various numbers for different functions.

Once you have your number, the next thing you’ll need to do is ensure its visibility. 

Don’t just market it in passing! Paste it all over your various media channels or outlets so that everyone has no choice but to know about it. 

With that in place, let’s move to your campaign plan.

2. Pinpoint clear and foolproof campaign goals

It’s essential to have clear objectives and goals in mind when setting up a campaign. And these objectives can be vast and varying.

For example, you could focus on getting verification, preference votes, or confirming orders.

Whatever your focus, the goal(s) should be crystal clear so that your IVR (Interactive Voice Response) scripts can be curated accordingly. If your IVR journey is smooth, you’ll have higher chances of success.

Your audience must emotionally connect with your IVR script, so that they’ll take action.

3. Track your results to a tee

Evaluate your campaign’s progress and see if your missed call alerts campaign had any impact at all.

For that, it’s crucial to use software that provides comprehensive analytics for your campaigns. A unified dashboard can help you track insights in real time so that you can tweak and improve your campaign(s) accordingly.

Once you’ve fulfilled the above considerations, you’ll need a provider.

So, let’s explore the things to consider when choosing a service provider.

What To Consider When Choosing Between Different Missed Call Services

You’re bound to find a lot of providers that’ll promise you the Sun and the Moon. But you need to be aware of what features and capabilities to check for.

Having said that, there are some features that you should not compromise on. 

Here’s a list of those features. 

1. Data Visibility

A good service needs to have a very robust data recording feature. That means it should keep track of real-time as well as historical calls.

Data visibility is crucial since it’ll help you critically evaluate your entire campaign.

2. Custom APIs

With Custom APIs, you can build an immersive customer journey or experience. And the plug-and-play option will allow you to change things based on customer insights.

This flexibility and control ensures you’ll get the best results.

3. IVR & SMS integration

It goes without saying, but ideally, IVR & SMS integration is a business must-have. It’s best to choose a complete contact centre software that allows omnichannel support.

With such features, you’ll be able to easily integrate various other mechanisms such as IVR, SMS, and Social Media.

4. Number of missed calls possible

Do your research on the various plans offered by different service providers. See if there are limitations to the number of missed calls you can handle.

Take a close look at price versus quantity. Preferably, go for the service provider that offers plans with unlimited number of missed calls.

5. Secure & user-friendly

Ensure that whatever software or service you are considering can offer you the necessary transparency and control you need. Enhanced security will give you peace of mind. 

Your staff will thank you for choosing a user-friendly platform. You’ll eliminate employee fatigue and increase productvity.

Let the software have a lovely UI, be easy-to-use, and efficient. 

Related Missed Call Service Comparison: Which One’s Best For You? 

Experience The Magic of Missed Call Services

Now you know all the ins and outs of missed call services. Start using this innovative service so that your business can reap the rewards.

If you don’t know where to start, get started with TelebuHub

TelebuHub is an omnichannel contact center solution that’s simple, fast, and reliable.

Running your missed call campaigns on TelebuHub is like putting spread on bread – It’s so easy and smooth.

Contact us directly or email us via hello@telebu.com to schedule a free demo.

Get on TelebuHub and start generating high-quality leads today!