Has a business ever missed your call? 

After the missed call, you get a text message from them saying, “Hey, we missed your call. Can we help you with something?” 

That’s called missed call alert marketing. It’s a nifty way for businesses to connect with customers. 

However, missed call marketing goes beyond missing and returning calls. It serves as an important marketing tool when leveraged well.

Want to know how? Run along. 

Let’s show you how to gain insights into your customers’ needs and double your income while at it.

What is missed call alert marketing?

A missed call results from dialling and disconnecting the call before it gets picked up. 

It is an exciting way of communicating without actually speaking or talking. Also, missed call alert marketing saves cost and time and is accessible. 

Modern-day customers do not like to wait- not for five minutes or even for one. 

You, as a business, need to use a marketing strategy that is quick and efficient. 

So, by using missed call alert marketing, you are making it easy for your customer and team to interact.

With missed call alert marketing, you put a number to which customers can call or give a missed call. 

Your team can answer these calls later or through call centre software.

That’s how missed call alert marketing makes it easy for you to engage with your customers. 

Now that you understand missed call marketing. Let’s learn how to use it for your growth and customer experience.

Uses of missed call alert marketing 

The possible use cases for missed call marketing are endless. 

Some of the most common ones are: 

• Lead generation becomes easy and manageable. Your customer’s data gets stored in a CRM, making tracking and interacting easy. 
• You can collect feedback from your customers via missed call marketing.
• Offers & coupons get distributed to loyal customers just by a simple missed call. 
• You can create education & awareness for your new products via missed call marketing. 
• You can track customer service requests, which are also stored in the CRM. 
• Your customers make quick bookings.
• App Downloads are easy as you can send an SMS to your customers who have given a missed call. 

How to set up a missed call alert marketing?

Setting up a missed call alert campaign is quite simple. Following the steps below will help you set it up in minutes.

Step 1 

To begin this journey, your campaign manager has to buy a toll-free number. 

You can buy different numbers for different campaigns, making tracking much more effortless. 

Step 2

Once you have the number, you’ll need to ensure enough visibility. Market the number on your public platforms to get enough responses and usability.  

Step 3

That is a critical piece of the puzzle. You need to plan how you will respond to your customers. 

For instance, you can set up a quick automated message or SMS, take your customers through an IVR, or call them back. 

It all depends on what sort of engagement or response your customers need the most. 

Step 4

Buying a service plan for your missed call alert campaign is very lucrative. But it will not be so if you don’t do it well. 

So set up all the support you need, including access to call centre software like TelebuHub.

Step 5

Carefully monitoring your campaign will keep you on track for success. 

Many services plan to analyse how campaigns perform and how many customers respond comprehensively. 

These reports can help you measure your success while allowing you to correct specific errors. 

Benefits of a missed call alert marketing 

Are you an avid follower of news and marketing campaigns?

In that case, you must have heard about Zipdial, Narendra Modi’s “Mann ki Baat” campaign or Unilever’s Ltd (HUL), ‘Kan Khajura Tesan’ (earworm station). 

Well, all these successes came from using missed call alert services. 

Even today, large multinational companies like P&G, Coke, etc., advertise their numbers on billboards and multimedia ads. 

When customers reach out with missed calls, they receive offers and coupons. 

But that’s enough with other people’s success stories. 

What about your success? 

Here’s what’s possible for your business with missed call alert marketing.

1. You’ll get more customers

With this service, you can expand, grow, and reach a vast audience. 

There are no barriers, no costs, and no waiting times, and all you get is a converting touchpoint that could lead to sales or a better brand reputation. 

In addition, the conversion rate of someone who connects via a missed call is relatively high compared to other marketing mediums.

2. You’ll save time for everyone

A missed call service saves customers a lot of time with its user-friendliness. It eliminates mundane steps such as:

• Visiting the business site
• Filling out forms
• Waiting in a line or call. 

On the other hand, business efficiency increases because you only revert to customers interested in purchasing. Either way, it is a win-win. 

3. You’ll gather critical information

Getting feedback and conducting surveys is a lot easier over such a medium. 

Moreover, you get to expand your knowledge base thanks to the data and behaviour of your customers.

4. You can integrate it with contact centre software

An integrated and complete contact centre software like TelebuHub will be perfect for supporting an in-depth missed call alert campaign. 

With multiple features in a single dashboard, you can easily automate responses and track results with comprehensive analytics.

5. You’ll enhance your brand’s reputation

In the long run, a missed call, long wait times and poor customer support could all become a nightmare for your business. 

According to research, 30% of consumers believe that not reaching a natural person when needed is the most frustrating aspect of a poor customer service experience. 

So, a missed call alert service can help mitigate most of those risks. 

Ready to use missed call marketing?

Missed call alert marketing is a great way to show your customers you care about them. 

It’s a simple but effective tool that helps you with more sales and better customer relationships. 

The best part? 

There’s a user-friendly missed-call marketing app that can help you achieve these goals. 

TelebuHub is the app you should use. It is a single-window cloud call centre software with the perfect missed call marketing feature.

Want to be sure you’re making the right decision? Check out these 7 must-have features for call centre software. You’ll find them all in TelebuHub.