Using diverse marketing gimmicks is a great approach to engaging your audience. 

But most of these strategies fall short of cutting through the noise and truly capturing your customers’ attention.

In a world buzzing with non-stop communication, your business needs a game-changer: missed call marketing.

From bringing customers closer to your business to lead generation, missed call service can do wonders for your business.

This blog unveils the irresistible benefits and potential of missed call marketing that will revolutionise your approach to customer interaction.

Before digging into these benefits, let’s first understand missed call marketing. 

What is missed call marketing?

Businesses use missed call marketing to connect with their customers.

You enable customers to connect with your business with a simple missed call. These missed calls are a trigger to initiate further communication with customers.

When your customers initiate a missed call, your contact centre software responds with automated messages and triggers predefined actions.  

Your customer service agents can then call back your customers using their contact centre software, such as TelebuHub.  

Missed call marketing is more than just a cost-effective communication method. 

It fosters customer interaction, gathers leads, and enhances customer engagement.

Let’s get into more detail about how missed call marketing can benefit your business.

Check out:

Missed Call Alert Marketing: What Is It & How Does It Work?

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7 benefits of missed call marketing for your business

Below are seven benefits of using a missed call service that can give you a redefined approach to customer outreach. 

1. Time optimisation

Better time management helps your team achieve its goals faster, and that’s precisely the magic of missed call marketing.

It automates some business processes and saves time for your team, enabling them to focus on more critical tasks.

When your customers need help, they drop your business a missed call. 

The missed call gets logged into the CRM and allocated to your team.

You can deploy different missed call numbers for various customer departments or products.  

This saves your customers’ time as they don’t have to wait long to get assistance.

You end up providing good customer service, which leads to happy customers and ends with customer retention.

Missed call service also speeds up your lead generation process.

Your potential clients can drop a missed call instead of filling out lengthy forms. 

Your agents will then call them back to understand their needs. This provides ease in connecting with your leads.

2. Simple feedback mechanism

You can run feedback campaigns for your products without much effort using missed call service. 

Whether it’s conducting e-voting or phone surveys, you can seamlessly replace message responses with missed call alerts. 

You can enable your audience to make a missed call to specific numbers to show their choices.

Here’s how it works. 

Let’s say you want your customers to vote in a poll with numbered choices.

You’ll send them an SMS with the poll and assign phone numbers for each choice. 

Each customer picks their vote by placing a missed call on the phone number.

You can then record the votes and contact them if needed through a call. 

Isn’t that an easy and simple way of gathering customer feedback?  

The best part is that you can do more than just gather customer feedback using a missed call service. You can also generate top-notch leads.  

3. High-quality lead generation

Poor quality leads hurt your marketing efforts and are a hassle for your sales team.

But with missed call marketing, you can get organic leads your sales team will thank you for.

Providing customers and prospects with missed calls service attracts them to your business. 

And when prospects call you, they want to hear from you. 

They have shown interest in your product and want to contact you. 

This is where you convert your leads into customers.

Missed call marketing makes lead generation trackable. 

It enhances the lead management process, keeping you updated on customers you could retarget in the future.

4. Flexibility

Missed call marketing thrives on its remarkable flexibility by letting you reach your customers via landlines and mobile phones. 

This makes missed call marketing a great option to engage non-techy customers. 

Missed call marketing is also suitable for reaching out to customers in rural areas without internet connectivity.

According to a dataset, in 2019, there were around 915 million fixed telephone line subscriptions worldwide.  

That’s why connecting with your customers via landline phones is a strategy you shouldn’t ignore. This way, you leave no target customer untouched.

5. Budget-friendly

Missed call service is affordable for both you and your customers.

A missed call campaign costs only pennies while giving you a good return on investment (ROI).

Such campaigns are effective and help you reach potential customers at a low cost.

At the same time, missed call service costs nothing to your customers, making it an attractive option.

Your customers face no hindrances when contacting you with missed call service.

6. Real-time data

Missed calls service allows your business to record important customer information at zero cost.

When customers leave you missed calls, the cloud servers save and update their data in the CRM.

Missed call marketing also helps ease the process on the customer’s end. 

Your customers don’t need to fill out lengthy and tedious forms. They can subscribe to your service with a missed call.

7. Reach mass audiences

Everyone uses a phone or a smartphone in today’s world. This makes missed-call marketing the best option for reaching mass audiences.

According to Statista, today, smartphone subscriptions worldwide have surpassed six billion. And this figure will grow by several hundred million in the next few years.

So, missed call marketing is a no-brainer compared to other marketing mediums. It surpasses many others in terms of reach.

All these benefits make missed call service a practical way of marketing. 

With its unique features and low cost, you shouldn’t miss out on providing your customers the option to connect with a missed call.

But to enjoy these benefits, you need a call centre software that provides missed call service.

While making the final choice, remember to watch out for crucial features every call and contact centre must offer. 

We’ve just the right contact centre solution for your business. 

Make the most of missed call marketing with TelebuHub 

TelebuHub is a call and contact centre software that provides a wide range of features, including missed call service. 

Tailored to meet your call centre needs, TelebuHub helps you improve your customer service.

Give your customers the best service with TelebuHub. 

Sign up now or book a demo with our team to experience TelebuHub firsthand.

Check out:

The Ultimate Guide to Using Missed Call Services

Missed Call Service Comparison: Which One’s Best For You? 

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