Whether you are training your sales team, holding group meeting calls, or booking demo calls with your leads, audio conferencing is the most convenient option.

It is an excellent way for businesses to save time, money, and resources.

This blog discusses significant communication challenges for sales teams and five ways audio conferencing can help your sales teams overcome these challenges, close more deals and drive revenue.

5 major communication challenges sales teams face

Your salespeople must constantly stay in touch with their prospects to increase their chances of closing a sale.

And communication is one of the biggest challenges that sales teams face in their day-to-day job.

Below are the 5 significant communication challenges that your sales reps face at work and how it impacts the bottom line.

Discover exactly how to make an audio conference call on Android and iPhone

Buffering and connectivity issues

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“Sorry, we’ll get started soon. We’re currently facing some network issues.”

When was the last time you suffered from a terrible group meeting call experience due to network issues or technical difficulties?

Last month? Last week? Yesterday?

During virtual meetings, there is nothing more annoying than constant stopping and starting or watching the video freeze over and over.

Network and connectivity issues can be a major distraction and frustration for both – you as the meeting host and your sales team. 

They result in lost time and negatively impact your sales team’s productivity. 

On average, employees spend 22-25 minutes daily figuring out how to navigate a connectivity issue.

That measures up to 91 hours or over 2 weeks per employee each year. 

The joining hassle

Have you ever joined a meeting where you spend the first 20 mins waiting for the prospect to connect to the meeting? 

Sometimes they’re running late. Sometimes they’ve lost the meeting link or PIN.

Realistically, some meetings have no-shows because prospects do not know how to use sales team meeting apps like Zoom, Teams, and Google meet.

These no-shows hurt your business and put your sales opportunities at risk, causing a delay or even the end of a sales cycle.

They also require additional follow-up from your sales reps. You want your sales reps talking to people and closing deals, not trying to track down leads who didn’t show up for their demos.

Security issues

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While video conferencing is more visually appealing, it has several security complications.

Hijacking conference calls with disturbing or distracting content or “Zoom bombing” have become increasingly common to the point that the FBI issued a public warning to address the issue.

Security is now at the heart of every business. Your sales lead joining the demo call expects some level of privacy and protection in the meeting. 

Remote team collaboration

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Your deal won’t close, and it’s been a real thorn in your side. 

You’ve had your top team working on it for months, and they’re starting to get anxious because they can’t figure out why the deal isn’t going through. 

All the customer interactions have been great, but something needs to translate to your bottom line. 

Sometimes, your internal sales collaboration and lack of communication is the hidden barrier to closing deals. 

Lack of collaboration can result in a slower sales cycle, frustrating customer interactions, lost deals, and inefficient workflow. 

Complicated and costly conferencing solutions

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When your business operates remotely, it’s essential to have a conferencing system for uninterrupted communication.

Video conferencing equipment can range in price depending on how sophisticated a design you want to invest in for your company. 

A basic webcam setup might cost around $100, while a more advanced DIY kit with off-the-shelf consumer hardware could be closer to $2,000. 

For a top-of-the-line, integrated solution, expect to spend upwards of $10-20,000.

That’s a lot of money. 

Having high-end video conferencing systems does not automatically promise effective and reliable solutions. Sometimes, having less is more.

These are the primary communication challenges that sales teams face daily. 

Now let’s look at how audio conferencing can help overcome these challenges.

5 benefits of audio conferencing for your sales team

A simple audio conferencing solution can control these challenges.

Audio conferencing is the most convenient and cost-effective way to support sales interactions. It provides reps with a new avenue to encourage conversions.

Let’s consider how you can benefit from and close more deals with audio conferencing in your toolkit.

Close sales fast

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When it comes to making a sale, time is of the essence. 

Most people are impatient, and if you make them wait too long, they will find your replacement.

Audio conferencing can cut to the chase and speed up your sales process.

You don’t have to travel to a customer’s premises for the demo or waste time figuring out network or connectivity issues.

Moreover, assembling an audio conference is simpler than video conferencing because audio conferences offer more flexibility.

With little to no planning, it’s possible to schedule audio meetings. Participants can join at any time and from anywhere.

Reduce time and cost

A remote sales team with the right virtual collaboration tools and audio conferencing services can be more productive than an in-office sales team.

They can accomplish more in less time, thanks to less travelling and commuting. 

In addition, you’ll save money on things like office rent and fuel expenses. 

Audio conferencing provides the benefits of virtual collaboration without breaking your budget. It costs less than video conferencing while getting the job done well. 

You don’t need a complicated setup or equipment. Audio conferences need only basic telephone technology. 

The conferencing provider hosts a conference bridge when you sign up for an audio conference service. 

All the participants receive a call on mobile or landline, which they answer to join the meeting. It’s that simple.

Also read: Conference Call Mistakes You Don’t Want To Make

Spend more time generating leads

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When your sales reps don’t have to travel and meet with prospects in person, they can use that extra time to connect with even more potential leads. 

It helps your team up their pipeline. 

Sales team meeting apps help in this scenario, making your reps more productive so they’ll close more deals and meet their quota faster.

The right software eliminates travel time for your sales reps, but that’s not all. 

Audio conferencing software like grptalk makes joining and hosting meetings easy and fast. Users can enter a call with one click without spending time downloading apps and setting up software.

Once on the call, your sales reps can deliver a demo with crystal-clear audio quality and zero network issues since audio conferencing software like grptalk requires no internet for participants to join.

By saving time on meeting setup, your sales team can redirect that productivity to generating more leads.

Foster internal collaboration

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Selling is no longer a one-person show. A team closes a deal; going at it alone will only hinder your chances of success.

Internal sales collaboration has become critical to the overall sales process.

Audio conferencing is the most convenient way to foster teamwork and cooperation.

It is ideal for remote sales teams because some areas far from urban centres may need better internet connectivity for video conferencing. 

Audio connections are faster and easier to establish and don’t require an internet connection. Participants only need to have a phone line to join a conference call. 

This way, everyone can participate in the meeting without delays or lag in the connection.

Moreover, audio conferencing also accommodates regular sales training.

An audio conference service provided by grptalk accommodates 3 – 50,000+ people in a group meeting without an internet connection. 

In the sales training, all your sales reps can join in seamlessly.

Maintain a record for the future

A sales team meeting app must be able to record the meeting and store it.

Audio conference calls provide this feature for free and let you record and download the recordings in mp3 format. You don’t have to opt for third-party software to do so.

This way, you’ll have the record and archive of your audio conferences. 

The reps unable to attend the sales training can conveniently access the recording anytime. The meeting host can record sales demos for future reference and training purposes. 

You’ll be able to create a complete knowledge base for your sales team via audio conferencing recordings and set them up for success.

You should also read:

• Should You Choose a Free Conference Call App Over a Paid One?
• 10 Best Conference Call Apps For Business
• Mobile Conference Calls Guide For Dummies/Beginners
• Best Apps For Audio Conferences For Large Groups

Enhance your sales process with audio conferencing services

Audio conferencing is one of the simplest and most productive ways to improve sales meetings and drive revenue. And it’s a must-have in your sales communication tool kit. 

Suppose you want to reap the benefits of audio conferencing but need to know where to start. Check out our blog on the best audio conferencing apps available.

Book a demo to discover more about how audio conferencing can benefit your sales teams and how to set up an audio conferencing system. Or create a free grptalk account and set your sales team up for success.