Communicating with your audience in rural areas can be a struggle. 

Trust us, you’re not alone.

In this article, we shared three tools to help you easily communicate with your customers in rural areas. 

The third one is the catch.

Whether your target customers are farmers or not, you’d find the stuff in this article very useful.

Let’s go!

The common challenges with communicating with your customers in rural areas 

Let’s first look into the everyday challenges you face with your customers in rural areas.

We didn’t get the challenges we shared in this article from the blue. 

Real people like you, who sell products to customers in rural areas, shared them with us.

As you’d discover, most of their challenges revolve around a dependence on the internet. 

But read on.

1. Poor connectivity

Yashvir Singh, Campaign Manager at JK Agri Genetics Pvt, Limited, says,   

“Connectivity in rural areas depends on phone lines with limited internet. And this is a big problem.”

Yashvir Singh says, “Talking to customers over a sketchy connection is difficult. It sometimes leads to miscommunication and dropped calls.” 

Not just Yashvir. Manisha Darwatkar from Poultry Farmers and Breeders Association (PFBA) says the same. 

Manisha Darwatkar says they often struggle with unclear connections over phone lines and mobile phones. 

If the message isn’t delivered clearly, the farmers risk getting the wrong message. If they use inaccurate information on their business, you know what that means. 

Read: 5 Ways to Communicate Effectively With Your Team

2. Low marketing potential

This one is almost a no-brainer. 

Put it this way. If you can’t reach many people at once — as you can do with social media — there’s very little you can achieve with your communication effort.

Especially in terms of people remembering your brand to the point they’d talk about it to their friends. 

Yashvir thinks creating brand recall without solid internet connectivity is difficult, especially over long distances. 

So most times, you run the risk of trying to shove your brand down the throats of your customers with the slightest chance you get. 

Read: How to Communicate With Farmers

3. No long discussions.

Moving on, Yashvir said farmers don’t have the patience to listen. They specifically don’t want to listen to long winding conversations.  You tend to do this with any chance you get to speak with them.

This includes messages and adverts that do not add value to their work.

If you have team members stationed in rural areas that you regularly need to keep in touch with, expect to face similar challenges.

Now, let’s discuss some solutions to these challenges.

Read: Ways Government Can Mass Educate the Public in India

Three tools to communicate with your customer in rural areas

Let’s look at common tools that can help you improve your communications with your customers in rural areas.

Facebook 

Facebook is a favourite among Indians, garnering content and views. 

With Facebook, you can share content about your product and services for mass consumption. 

As well as set up ads, and send messages in your customers’ regional languages.

The good thing about using Facebook to reach customers is its light internet requirement. Facebook needs the least internet connectivity.

WhatsApp,

One of the trendiest tools in communication is WhatsApp. 

All kinds of people use this application for quick communication. But, you know the problem. It relies heavily on good internet connectivity. 

According to a survey by AiSensy, there were 390M users in India alone in 2022. In India, users spend about 38 minutes/per day using WhatsApp. 

Here’s what you can do with it. 

Using broadcast lists, you can use WhatsApp to communicate with your customers in rural areas.

Sadly, Whatsapp only works in areas with internet connectivity of at least 2G and above.

Read: The Ultimate Guide to Agrimarketing in India

grptalk

grptalk solves all your rural communication challenges.

Here’s how.

grptalk is a conference call tool that doesn’t require your participants to be connected to the internet. 

Here’s how it works.

Let’s say you want to speak simultaneously to one farmer or a group of farmers. All you do is login into your grptalk mobile app via the grptalk web platform.

Then you launch the call. They’d receive it like a regular incoming call. Immediately they answer the call, they’re connected to your conference call.

The exciting part is your customers do not have to dial any number, download the app or need the internet. 

Read: The Best Audio Conference Services of 2023

You can connect with 1 to over 50,000+ customers simultaneously with zero drop in crystal clear audio quality.

Whether you want to communicate with your customers or your team members, grptalk got you covered. 

Whatever your rural communication needs are, grptalk can help you.

You can schedule a demo with our team to understand what grptalk can do for you from top to bottom.

You can also get started for free and get free test credit to get the thrill of grptalk.