Are you looking for tested and proven ways to market your agriproducts?

Agricultural products’ marketing may seem simple because of their high demand. But it is not always the case. 

So how do you break into a new market base and increase the sales of your agriproducts?

Search no further, we have the answers here.

In this blog, we tell you how you can market your agricultural products. Whether you are a small or large-scale agribusiness, these tips will help you succeed.

Let’s dive in.

4 simple but effective ways to market your agriproducts

We reached out to experts in agricultural marketing to share some of their ideas. This way, you get only the best ideas. Below are some ideas on how to market your agriproducts.

Do some product research

Brian F. Moyer, a farmers’ market expert, advises that before you put out your product, do some research.

“Visit the markets you are considering. How well is the market’s public relations? Are there signs directing people to the market? Are their social media and website up to date and managed well?”

Brian stresses that research is essential to know your target market and their needs. You should also know what your competitors are offering and their prices. This will help you determine what your marketing strategy should be.

Choose the best communication platform 

Let’s hear what Erica Frenay, a farmer and project manager at Cornell Small Farms Program, says. “Selling your products in a virtual market with the help of a dedicated platform can clarify why people should buy your product.”

“There are many options to consider, from a personal online shop to a group online farmers’ market.”

Read: How to Communicate With Customers in Rural Areas

“I used a mix of marketing channels for my small diversified farm.  A farmers’ market, restaurant accounts, and direct sales of whole and half animals. I knew I was missing an opportunity to sell to the neighbours in my rural community. They wanted to buy from me but didn’t often make it to the farmer’s market where I was selling.”

This is where audio conferencing comes in. It will keep you connected to prospective customers and farmers in and out of your locale. One such platform is grptalk.

grptalk is a web-based and mobile audio-conferencing platform. With grptalk, you can connect with 3 to 50,000+ people in one call.

Two amazing things about grptalk:

• You don’t need an internet connection to join a call
• You don’t need to download the app

With grptalk, you can connect with prospective customers regardless of their location. You can also connect with your framers and share your marketing strategy. For sure, audio conferencing is a useful addition to marketing tools.

Read: Best Audio Conference Services of 2023

Build social media presence for your business

Jeff Walter is the president and chief integration officer at Rhea + Kaiser. Jeff believes social media platforms can help engage your customers. It provides them with the latest updates on your products.

Read: Pitfalls to Avoid in Running a Successful Agribusiness

Jeff says, “Social media isn’t going anywhere. It has only increased in importance as a marketing tool and communication medium.”

“Peek at Twitter, and you’ll notice it is the primary means of chatter for top news outlets, political figures, and brand names in the industry. Use Instagram to advertise your latest products, corporate headshots, and everything else.”

Jeff further adds that social media presence is key, it is your best option for developing a business profile.

Read: Communication Best Practices to Effectively Sell Your Agriproducts

Start by posting useful and exciting content on your social media pages. This will make your brand credible and draw substantive people to your page.

A strong social media presence will give you a reach you can’t get anywhere. So make sure you focus on this.

Use email marketing to sell your products

Laura Sutherly is the founder and owner of Agtivation. Laura believes email marketing is a good way to sell agricultural products.

“Email marketing is the cheapest advertising option available for reaching customers. You can send your customers promotional emails (sometimes called nurture emails).”

Everyone you’re emailing must have shown interest in your product or service. This will give you a much warmer reception than if you were contacting random people in the industry.”

Laura articulated that email marketing helps you generate a high return on investment. You can use nurture emails, newsletters, and retention emails, to engage your subscribers.

This way, they will stay updated on your products, and you can attract new customers.

Marketing your agricultural products has never been this easy.

Read: The Ultimate Guide to Agrimarketing in India

Great marketing sells more products

There you have it. 4 effective ways to market your agricultural products from experts.

These tips will help you reach more customers and increase your sales. And as you can tell, one important way is to use an audio conferencing platform.

grptalk can help you get going. Schedule a demo to learn how the platform works, and get started with free credits to test it.