Are you using WhatsApp for your business communication? Or considering it as an option?

If yes, then stop!

You should first know the risks of using WhatsApp for business communication.

Businesses rely on instant messaging platforms now more than ever before. These apps ensure smoother internal and external communication for businesses.

But are these instant messaging applications such as Meta-owned WhatsApp the safest bet? For personal communication, yes. But for your business communication, no.

Is WhatsApp secure for business? 

When Jan Koum and Brian Acton first created WhatsApp, do you think they ever envisioned it to blow up like this? 

Maybe they did. 

But do you think they foresaw businesses using WhatsApp for business communication?

Probably not.  

Regardless, the app has evolved into more than only a personal instant messaging app.

Why? 

Because everyone loves free things. And WhatsApp is completely free. 

Since everyone loves free things, WhatsApp has gained massive popularity. And its popularity continues to grow.

But wait, there’s a catch. 

You know what they say that everything has a price, right? Even the free things. 

Well, the ‘price’ for all your ‘free’ WhatsApp communication is a pretty steep one. Security issues, unprofessionalism, key features missing, and data breaches to name a few. 

They all contribute to the risks of using WhatsApp for business. 

I know what you’re thinking, what’s the worst that could happen? 

We’ll tell you with 5 solid reasons. 

What are the risks of using WhatsApp for your business? 

There are many risks associated with using WhatsApp for business communication. But we will focus on the top 5 risks that you are putting your business in by using WhatsApp for your business. 

Safety and security

There’s no reason why you should take the safety and security of your business for granted. 

Sure, WhatsApp is the preferred IM platform now. But the app has been under fire for its safety features.

This isn’t something that one can ignore. 

The European court of justice has published concerns about user data on WhatsApp. They raised concerns that WhatsApp users are one message away from a security breach.

On top of that, there are issues of easy hacking of WhatsApp accounts, even with the app’s 2FA policy. 

What do these statements from official sources mean? 

Let us put it in simple terms. If you want secure communication for your business, then avoid WhatsApp at all costs.

No work-life balance

WhatsApp was primarily made to target personal communication. It is widely used by everyone for personal communication in their daily lives. 

But as you know, there is a growing work-from-home trend. This has blurred the lines between personal and business communication. Employers send work queries to team members at all hours of the day, even on WhatsApp. 

No one wants to respond to a work email, let alone a WhatsApp message, in the middle of happy hour.

But wait, there’s more.

Do you know what else encroaches on personal life? Using your employee’s personal numbers for regular and daily work-related communication. And which app needs personal mobile numbers for instant messaging? WhatsApp. 

That’s why your business needs a dedicated business communication tool. A platform where your employees can communicate on work matters without any distractions. 

Limited admin controls

Important admin tools are necessary in managing remote teams for smooth communication. 

WhatsApp has a simple interface, but there’s one problem. Limited admin controls. Limitations that work hand-in-hand with all the other risks. This makes WhatsApp a not-so-secure tool for your business communication. 

So what’s a simple solution to that? A business communication app that gives you complete control. So you can ensure smooth management of your team and communication. 

Secure apps provide admin control features that allow you to track who’s working and who’s skiving off work. It gives you complete ownership and authority over the data and group chats on the apps. 

Missing features 

Made for personal chats only, WhatsApp doesn’t support some business communication features.

The ever-evolving digital workspace needs to be more than an IM app. This is one of the biggest issues with using WhatsApp for business.

Case in point; what happens when you’re in the middle of a video call and you need to share your screen? 

Or, when you need to keep track of who’s doing what from a synchronised calendar? 

Whatsapp doesn’t offer any of these features crucial for businesses. 

Breeds unprofessionalism

We’ve established that WhatsApp is originally a platform for personal communication only.

Here’s the deal. Don’t act surprised when you see your colleague’s WhatsApp username as “Cookie Monster 007”. Not to forget sending accidental personal messages on WhatsApp work groups.

And it doesn’t end at unprofessional names. Gear up to view random status updates and silly display pictures. Bob from accounting sure knows how to let loose on Fridays. 

Let’s break this down for you. 

You spend 10 minutes searching for Cookie Monster 007. But what you need to look for instead is what to use instead of WhatsApp.

What to use instead of WhatsApp?

These five issues with using WhatsApp for businesses were only the tip of the iceberg. The list can go on and on. 

We established that WhatsApp is not secure for business communication. So what should you use instead?

We have the best alternatives for you to choose from. These highly-secure alternatives are the creme-de-la-creme of the business communication world. 

Make your choice of these 6 options:

• TelebuPing
• Slack
• Basecamp
• Google Workspace
• Asana
• BlueJeans

Check out all these options of secure team chat apps for businesses in depth before you make your choice. 

Make your business communication secure 

Using WhatsApp for business can affect employee morale. And expose your company data to hackers. Altogether, causing more harm than good.

So solve this matter by switching to a secure team chat app like TelebuPing.TelebuPing checks all the boxes of a secure chat app for business communication. Sign up today or contact our sales team to get a demo and discuss your business communication needs.