Planning an election campaign in India feels a lot like preparing for a festival: exhilarating yet utterly overwhelming. But imagine investing a lot of money in your election campaign only for it to fail.

As you stand ready to make a difference, using the right election tools is the ultimate game-changer.

Using the right tools and strategies could make your election campaign successful. 

In this article, we share with you 5 of the best election tools that can up your election campaign game.

Read on.

5 must-have election tools for a successful election campaign in India 

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We did a thorough research to find the top 5 election tools that are game changers in running successful election campaigns. These tools, combined with great strategy, will help you achieve success.

1. Campaign management software

Imagine the stress you’ll go through running your election campaign with no tech tool. How do you track your progress? How do you collate the data of your potential voters?

This is where election campaign management software comes in. It is a brilliant election tool used by many political parties globally.

Campaign management software allows you to manage various aspects of your election campaign. It handles voter outreach, fundraising, volunteering, and data analysis.

Here are some benefits your campaign can reap by using an election management tool:

• Voter outreach: You can streamline and automate your voter outreach efforts. This will cover your email campaigns, canvassing, and social media outreach.
• Fundraising: You can create and track your donation pages. You can also send automated messages to your valuable donors.
• Volunteer management: You get to coordinate your volunteers with ease. They can sign up on the campaign manager and send volunteer updates.
• Voter data: You can analyse your voters’ data. You can get to know their demographics, voting history, and concerns.
• Data analysis: You get real-time insights into your performance. And make data-driven decisions about your campaign strategy.

You see how campaign management software helps in various ways for your campaign to succeed.

A good example is CamBuildr, an election campaign management software that helped Michael Kretschmer win his German elections. It is an election tool that can help you reach your political goals.

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Features of CamBuildr

Here are a few features of CamBuildr that can help your election campaign:

• Template management 
• Customisable forms 
• Political campaign planning and analytics
• Activity tracking of voters, volunteers, and other demographic data
• Robust contact database with autoresponders 
• Social media integration for seamless posting 
• Real-time data-driven insights and recommendations

Pricing of CamBuildr 

CamBuildr offers a free trial, but they do not have a free plan. They offer a subscription plan for agencies and individuals. The pricing varies depending on the business needs. 

This tool offers a monthly subscription at a base price of $330 and has other plans available on their website. 

2. Fundraising platform

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You cannot run a successful election campaign without soliciting funds. Fundraising is a critical election tool for the success of your campaign.

Without adequate funding, your party may struggle to get your message out to the voters. This could even lead to a loss.

You need funding to cover the cost of advertising, salaries, and campaign events.

Conventional funding methods may not work anymore. 

So what fundraising tool can you use? 

A good fundraising platform can help you reach potential voters and donors.

Donorbox is a political fundraising platform that you can use for free. It is globally recognised and has made it easier to accept contributions.

Features of Donorbox

Here are the features of Donobox: 

• Third-party integrations with apps such as Salesforce and Blackboard.
• “Quick donate” lets you create a customisable donor portal for recurring donations.
• Donor management powered by data analytics.
• Recurring donations management to help you with your donors’ recurring plan.
• Security and safety protocols with 2-factor authentications and PCI compliance.

Pricing for Donorbox

Donorbox offers three plans:

• Standard: This is their free plan. But, they charge a premium platform fee. 
• Pro: This is a mid-tier plan. It costs $139 monthly and has features such as tracking, exclusive branding, and APIs. 
• Premium: This is a customisable plan, in which you get an account manager and priority support. This plan’s pricing depends on your needs.  

3. Audio conferencing software

How do you get far-reaching support in zones your physical campaign cannot reach?

This is where audio conferencing will do the job for you.

Audio conferencing is one of the easiest ways for you as a political party to reach a wider voter base – especially in India’s rural areas.

With audio-conferencing tools, you can host:

• Virtual town hall meetings
• Voter outreach events
• Candidate forums

Here are some benefits of using audio conferencing for your election campaigns:

• Increased political campaign visibility
• Real-time interaction with voters
• Empowers feedback, allowing you to address concerns for your voters

Audio conferencing is a vital election campaign tool.

You could also share recorded audio conferences on your social media pages. This could help your election campaign gain more exposure and traction.

So what audio conferencing software can you use?

grptalk is an amazing and reliable audio conferencing tool that can take your election campaign to new heights. grptalk lets you connect with 50,000+ people in under 30 seconds. 

The best part about this election tool is that calls on grptalk are HD-quality and don’t need an internet connection. This means you can reach your voters in far-flung areas with only one call. 

With the dial-out feature, you don’t have to worry about PINS or passcodes. All your voters and target audience need to do is answer the call to join your conference.

Features of grptalk

Following are some of grptalk’s features:

• Dial-out calls: With dial-out, your conference calls start with minimal delay. 
• No Internet required: Your voters don’t need internet access to join your audio conference calls. 
• Announcements: Broadcast your message to everyone attending your meeting without interruptions.  
• Clear audio: Conduct high-quality audio conference calls. No drop in audio quality whether you speak to only 3 people or over 50,000 participants at once.
• Dynamic web interface: Manage 1000+ member calls using the web interface. 
• Host large conference calls: Host calls with 3 to 50,000+ participants in under 30 seconds. 
• Complete call visibility: The host can view, mute, add, and unmute members on the call.
• Auto call scheduling: Schedule your calls and notify participants about the timing. They will get the call on their phone at your scheduled time.    
• No PINS: No PINS, call bridges, or passwords are needed. Your participants can join by answering the incoming call.

Pricing of grptalk

The pricing for grptalk is INR 1 per person per minute.

So if there are 10 people on the call and they speak for 10 minutes, the pricing will be only INR100 for a 10-minute call.

This is general pricing. You can contact the grptalk sales team for customised pricing.

4. Text messaging software

SMS as an election tool can improve your interaction with voters on a 1-on-1 basis.  It also boosts voter turnout by being an immediate mode of communication for your voters.

You can use SMS for voter outreach, campaign, and polling updates. 

SMS is the only marketing channel with the highest open rate. Within 3 minutes of delivery, people read over 90% of SMSes. So, be sure that with SMS, you can reach your potential voters.

To use SMS platforms to connect and engage with your supporters, you need to:

• Choose a dedicated and easy-to-use SMS platform.
• Build a database of your supporters and upload the same on the platform. 
• Deploy targeted SMSes to reach your specific demographics or groups.
• Encourage two-way communication for supporters to reply and engage with your campaign.
• Analyse your campaign results to assess the SMS campaign and recalibrate.

SMSCountry is the one-stop shop solution for all your campaign communication. It comes with OTP, promotional, voice SMS, Email2SMS, and WhatsApp API. 

Features of SMSCountry 

Here are the features of SMSCountry:

• SMS and SMS API with dedicated short and long codes help you connect with your voters.
• Email to SMS allows you to send critical SMS from your email inbox to your voters.
• Two-way chat SMS with push notifications for your voter to communicate with you.

• SMSCountry’s lightning-fast speed delivers 10,000 SMS in a click within 10 seconds.
• Its 99.9% delivery rate and 99% uptime mean your SMS campaign will run hassle-free.
• Insightful reporting and analytics that provide detailed reports of your SMS campaign.
• Intelligent SMS routing via re-routing SMS to intelligent channels and optimising delivery.
• Over 100 direct-to-carrier connections that help in instant deliveries to your voters.

Pricing for SMSCountry

SMSCountry offers a pay-as-go payment plan. It is as simple as topping up your SMS credits whenever needed.

The pricing depends on the network and the country. It starts from $0.0026 per message.

For an exact estimate of your SMS campaign needs, you can visit SMSCountry’s pricing page. 

5. Social media platform 

Social media is yet another powerful tool for political organisations in India. Because of social media’s broad reach and potency, it’s one tool to always have in your toolbox.

Here are some ways to use social media to support your election campaigns:

• Wider reach: Facebook, Twitter, and Instagram allow you to reach a  large audience. Your political party can build its brand and share your message by posting updates.
• Engagement and mobilisation: You can use social media to drive engagement. You can also use social media to encourage voters to join events and rallies.
• Demographics: Facebook allows you to target specific demographics. This tailors your campaign to specific voters and will maximise your impact.
• Public sentiment: These platforms can help you observe public opinion. By following conversations and polls, you can gain insights into public view.

Here are a few tips for a successful social media campaign strategy for your political party:

• Goals and objectives: It’s essential to define your goals and objectives. Whether it’s to increase your followers, engagement, or website traffic, you must clearly define it.
• Audience: Understand your target voters and their interests. This will help you create content that resonates with them.
• Compelling content: Create appealing and relevant content to your voters. It could include videos, images, infographics, or written posts.
• Engage with your voters: Respond to comments and messages from your voters. This will help to build a community around your campaign and a sense of loyalty among your voters.

Below are some of the most widely used social media platforms in India:

• Facebook: The largest social media platform in India. With over 330 million active users. It comes in useful in a lot of election campaigns.
• Twitter: A platform that allows you to share short updates. It is useful for building brand identity for your leadership and candidates.
• Instagram: A visual platform that allows users to share photos and videos. The best place to share your party’s ideologies.

Features of social media platforms

Below are some useful features of social media platforms which can help you with your election campaign:

• Most platforms allow you to create a profile. This includes information about yourself.
• Social media platforms provide a way for you to share content. This includes text updates, photos, videos, and links.
• Many social media platforms allow you to connect with other users. So you can build a network of followers/voters.
• Social media platforms allow you and your voters to comment on and like the content.
• Social media platforms often use hashtags to help users discover conversations about topics.
• Social media platforms offer advertising options for political parties.
• YouTube and Facebook allow users to upload and share videos and live-stream events.
• Many social media platforms integrate with other tools like marketing automation platforms and analytics tools. These help you streamline their workflows and better understand their audiences.

Pricing for social media platforms

Almost all social media platforms are free to use. But, for advertising your content, they do charge a fee. 

This fee depends on the type of content and location. It also depends on various other factors. Facebook is the primary platform for political marketing. To maximise your election campaign’s reach, you should start with Facebook marketing. 

Success is easy with election tools

Running a successful election campaign can lead to you winning the election. 

With the help of all these election tools, you can make your next campaign in India easier and a success.

As you would delegate tasks to your team, delegate your campaign to technology. The right election tools will make your campaign a success.

So, why not start your campaign with the most effective and easiest election tool audio conferencing? 

Look no further and simply get started with grptalk.

Schedule a demo for grptalk today, or try it for free now with free grptalk credits, and see your election campaign become a success.