There are many reasons why your Facebook Business verification can fail. 

Failing to submit an up-to-date or valid document, submitting documents with small text sizes, or uploading a corrupt file are a few of the many reasons why Facebook keeps rejecting your verification.

However, you might have a unique problem. The good news is that you’ve come to the right place.

I spoke to Vasudev Jagarlamudi and Farooq Abdulla from our team on the top reasons Facebook rejects business verification. Vasudev and Farooq have hundreds of hours combined in helping businesses like you setup their WhatsApp and social media messaging system.

We shared their take in this article.

This article will show you all the pitfalls you must avoid to boost your verification success. You’ll also discover how to fix the errors and get verified successfully.

Let’s get straight into it.

Reasons for Facebook Business verification failure

Facebook’s verification process can be frustrating.

Here are 9 reasons why your Facebook Business verification fails. Our experts have broken them down for you:

• Submitting unaccepted or incomplete documents
• Using a personal profile or page for business purposes
• Inconsistent or incomplete business information
• Linking to a personal website or landing page
• Inappropriate or misleading business page
• Submitting documents in an unsupported language
• Failing to provide a valid business email address
• Inconsistent business representation across platforms
• Failure to respond to Facebook Business Verification requests

Let’s dive deeper into them one after another.

Reason #1: Submitting unaccepted or incomplete documents

“Like a bouncer in a club, Facebook is strict about the type and quality of documents. So, don’t submit an unacceptable or incomplete document. If not, your verification will be rejected,” explains Farooq Abdulla.

And by this, we mean documents that are:

• Expired, outdated, or inaccurate
• Blurry
• Low-resolution
• Outdated, expired, and inaccurate

Carefully study Facebook’s Business guidelines to prevent verification failure.

You’ll find them on Facebook’s Business Help Center website.

Already experienced Facebook Business verification failure? Simply resubmit the correct documents.

Unsure about whether or not a document is acceptable? Contact our support team for clarification.

Reason #2: Using a personal profile or page for business purposes

Imagine trying to get into an exclusive club with a fake ID.

Do you think the bouncer will let you in? Of course not. He will see right through your deception and send you away.

You can’t use a personal Facebook profile to represent your business. You are violating Facebook’s verification policy. This is one major cause of Facebook’s Business verification failure.

As Vasudev wisely points out

“Personal profiles are for personal use. Facebook has made this clear. You can’t go contrary to this and get your desired result.” – Vasudev Jagarlamudi

To avoid Facebook Business verification failure, stick to the rules.

“Don’t use a personal profile or page for your business. Instead, create a dedicated Facebook Business Manager account. This will quicken your verification request.”

Already got rejected for using a personal profile or page? Simply create a Facebook Business Page and resubmit.

“And, optimise your Facebook Business Page. Add your business name, logo, contact information and other vital information. They help prevent Facebook Business verification failure” – Farooq

Reason #3: Inconsistent or incomplete business information

“Your website is like your online storefront. It should showcase your business in the best possible way.” – Farooq

Think of Facebook as a sharp-eyed detective. They will scrutinise every aspect of your business profile.

“Facebook will look for inconsistencies in your business information. Once found, they’ll flag, delay or deny your verification request. So, double-check everything before you submit it.” – Vasudev

Don’t give them any reason to question your credibility. Ensure everything is accurate and consistent across all platforms.

This includes your:

• Legal name
• Website (which should already be up and running)
• Business address
• ZIP code
• Phone number
• Business hours

“Make your business profile flawless. Chances are, Facebook will approve it and welcome you to their platform,” says Farooq.

Reason #4: Linking to a personal website or landing page 

“Facebook only connects users with genuine businesses. Don’t link your profile to a personal website or landing page. You’ll be undermining the verification process and setting yourself up for failure,” Farooq advises.

Facebook requires businesses to link their profiles to official business websites.

This ensures that users are directed to authentic and professional online representations of your company.

Have you been rejected for linking to a personal website or landing page? You can reverse this Facebook Business verification failure.

Simply replace the link with your official company website. Then resubmit your verification request.

“Regularly review your business website. Ensure it’s up-to-date, informative, and visually appealing. A well-maintained website will not only enhance your verification prospects. But. it’ll also attract potential customers.” – Vasudev

Reason #5: Inappropriate or misleading business name

Is your business name inappropriate or misleading?

It’s like trying to pass off a counterfeit handbag as a designer original.

“This will raise red flags. It’ll lead to verification failure for your Facebook Business.” – Vasudev

This is due to Facebook’s commitment to user safety and trust.

Align your business name with Facebook’s naming guidelines. Your business name should be clear and concise and embody the products or services you offer. Plus, it should be free of offensive and vulgar language.

How can we rectify a Facebook Business verification failure due to this issue?

Simply rename your business using Facebook’s guidelines.

“Choose a unique business name that reflects the nature of your business. The right business name will improve your verification prospects and build your brand identity.” – Farooq

Then you can resubmit your verification request.

Reason #6: Submitting documents in an unsupported language

Facebook only accepts documents in some supported languages.

“Of course, Facebook is a global platform. However, to avoid verification failure, use Facebook’s specific language requirements in your Business documents.” – Vasudev

Submitting documents in an unsupported language will trigger rejection.

You’ll find the list of supported languages on the Facebook Business Help Center website.

Have you already been met with rejection due to this?

The remedy is simple: translate the documents into a supported language. Then, resubmit your verification request.

Reason #7: Failing to provide a valid business email address

Whenever you add an email address, an OTP will be sent to the address. So the system will know if it’s a valid or invalid email address.

“Facebook is dedicated to security. Submitting an invalid or misspelt email address undermines the verification process. This will lead to Facebook business verification failure.” – Farooq

Only add a valid and active business email address. “Avoid using personal email addresses or generic email accounts.” – Vasudev

Met with rejection due to an invalid business email address? Update your verification request with a valid business email address and resubmit.

Reason #8: Inconsistent business representation across platforms

As Farooq rightly says “Avoid presenting inconsistent business representation. It raises red flags about your business.”

Be rest assured that Facebook will verify all your business details, such as:

• Legal name
• Address
• Phone number
• Other documents we’ll help you upload
• Business profiles across other platforms
• Your login information

So, align your business with your Facebook website and other online profiles, including your business name, logo, contact information, or other details.

Already experienced Facebook Business verification failure due to this?

“Simply review, update your business information across all online platforms, and resubmit.” – Vasudev

Reason #9: Failure to respond to Facebook Business verification requests

Facebook may require additional clarification or requests during verification.

“Facebook prioritizes active communication with businesses. Failure to respond on time indicates a lack of engagement. This can lead to rejection.” – Vasudev.

Reply to these requests within a reasonable timeframe.

“Set up email notifications for important messages. And, periodically check your Facebook Business Manager account for updates and requests.” – Farooq

This will help you avoid Facebook Business verification failure.

Already met with rejection due to a lack of or delayed response? Contact Facebook support and explain the reasons for your delay.

Provide additional information they may require. Then, resubmit your verification request. This time, your responsiveness will demonstrate your commitment to the verification process.

Need Business verification consultation help?

Feeling lost due to Facebook Business verification failures?

Don’t let the complexities of this process hinder your business’ growth.

Let’s help you navigate the twists and turns of Facebook business verification. We’ll walk you through every step of the way. Contact our expert team today and get your verification issues resolved ASAP.

FAQs

Who is eligible for Facebook business verification?

Facebook business verification is available to businesses that meet certain eligibility standards, including having a valid business registration, a physical address, and a business phone number.

Why is Facebook business verification important?

Facebook business verification helps to ensure that businesses are authentic and trustworthy. It also gives businesses access to additional features and benefits, such as the ability to run ads and manage multiple business pages.

How do I get my business verified on Facebook?

To get your business verified on Facebook, you will need to submit a verification request. You can do this by going to your Business Manager Settings and clicking on the “Verification” tab.

What documents do I need to submit for Facebook business verification?

This will vary depending on the type of business you have. However, some common documents include a government-issued business license, a tax registration certificate, and a utility bill.

How long does it take to get my business verified on Facebook?

The verification process typically takes 1-7 business days. However, it may take longer. It depends on the complexity of your verification request.

What happens if my business verification request is rejected?

If your business verification request is rejected, you will get an email from Facebook with the reason for the rejection. You can then resubmit your request with the necessary corrections.

How do I contact Facebook business support?

There’s no direct way for end users to contact Facebook business support. Meta, the company that owns Facebook, only provides help articles for common issues. However, with a premium account, you can access chat or call Mets’ support.

Can I verify my business on Facebook if I don’t have a physical address?

No, you can’t verify your business on Facebook without a physical address.

Can I verify my business on Facebook if I’m a non-profit organisation?

Yes, you can verify your business on Facebook if you’re a non-profit organisation. However, you will need to provide additional documentation, such as proof of non-profit status.

Can I verify multiple businesses on Facebook?

Yes, you can verify multiple businesses on Facebook. However, you will need to submit a separate verification request for each business.

What happens if I change my business name or address after I get verified?

If you change your business name or address verification, you’ll need to edit the details. Then Meta will review and either approve or disapprove your edited details.

Can I lose my Facebook business verification?

Yes, you can lose your Facebook business verification if you violate Facebook’s terms of service.

What are the benefits of Facebook business verification?

There are many benefits to Facebook business verification, including:

• Increased credibility and trust
• Access to additional features and benefits
• The ability to run ads and manage multiple business pages
• Enhanced visibility and search results
• Greater control over your business page
• Improved customer service and communication

What are the downsides of Facebook business verification?

There are a few downsides to Facebook business verification, including:

• The potential for rejection
• The time it takes to complete the process
• The need to provide additional documentation
• The risk of losing verification if you violate Facebook’s terms of service

Is Facebook business verification worth it?

Overall, Facebook business verification is worth it for most businesses. The benefits of verification far outweigh the downsides.

What are some tips for getting my business verified on Facebook?

Here are some tips for getting your business verified on Facebook:

• Make sure your business meets all of the eligibility criteria
• Gather all of the required documentation
• Complete the verification request carefully and accurately
• Attend promptly to any requests for additional information

What is the difference between Facebook business verification and the verified badge on Instagram?

Facebook business verification and the verified badge on Instagram are two different things. Facebook business verification is a process that ensures that businesses are authentic and trustworthy. The verified badge on Instagram is a badge that is awarded to Instagram accounts that Instagram has verified to be authentic and notable. See how to get verification badge on WhatsApp.

What should I do if I have more questions about Facebook business verification?

Contact our Facebook business support ASAP or visit the Business Help Center.